Ayekart bets on asset-light, tech-led platform model to fix agri supply chain

Ayekart Unveils Tech-Driven Strategy to Transform Agri Supply Chain

India's agriculture sector has long grappled with inefficiencies, from fragmented sourcing to unreliable distribution networks. Ayekart, a pioneering full-stack agri-food network, is addressing these pain points head-on with an innovative approach. The company is betting big on an asset-light model powered by cutting-edge technology, aiming to create a seamless ecosystem that benefits everyone from farmers to retailers. At the heart of this strategy is Aantriva, a unified AI-enabled platform launched recently to streamline operations across the entire value chain.

This platform represents a shift from traditional heavy-infrastructure models to a nimble, tech-led framework that minimizes capital expenditure while maximizing reach and impact. Ayekart aggregates farmers and farmer producer organizations on its sourcing platform, partners with processors for transformation of raw commodities, and leverages a growing FMCG distribution network for delivery. By focusing on technology, finance, and market linkages, the company ensures sustainable growth for all stakeholders without owning physical assets like warehouses or processing plants.

Aantriva: The Game-Changer in Agri-Food Connectivity

Aantriva stands out as India's first-of-its-kind platform, integrating sourcing, processing, distribution, and even financial services like factoring into one intelligent system. It supports over 300,000 farmers, more than 530 farmer producer organizations, and over 30,000 retailers, drawing from Ayekart's four-plus years of on-ground experience. The platform uses AI for crop and weather intelligence via GIS mapping, demand forecasting, inventory optimization, and full traceability, helping users make smarter decisions in real time.

Financial institutions benefit too, as Aantriva provides verifiable digital records for better risk assessment and faster settlement cycles. This end-to-end visibility tackles longstanding issues like delayed payments and poor market linkages, which have plagued small farmers and rural entrepreneurs. By consolidating data on weather, pricing, and policies, the platform reduces waste and boosts predictability, paving the way for a more resilient supply chain. Ayekart envisions Aantriva handling a massive ₹30,000 crore throughput in the next three years, signaling ambitious scaling plans.

"Aantriva is backed by more than four and a half years of Ayekart’s on-ground experience in the agri-food network, supporting over 3,00,000 farmers, 530 FPOs, and more than 30,000 retailers. This AI-enabled platform has been built to address the structural challenges of India's agri-food sector through an integrated architecture that brings end-to-end visibility across sourcing, processing, distribution, and finance." – Debarshi Dutta, Co-Founder & CEO, Ayekart

Building a Trust-First Ecosystem for Sustainable Growth

Ayekart's phygital model blends physical networks with digital tools, preserving the dignity of traditional food entrepreneurs while introducing modern efficiencies. It offers quality assurance, logistics, payment settlements, and capacity-building initiatives, creating a transparent marketplace that connects suppliers directly with brands and last-mile retailers. Commodities like wheat, paddy, and maize flow smoothly from farm to shelf, with strategic processing partnerships handling value addition.

This asset-light approach allows Ayekart to scale rapidly without the burdens of heavy investments, focusing instead on proprietary tech and partnerships. The result is real income growth for farmers through better prices and reliable markets, alongside operational simplicity for retailers. In a crowded field of point solutions, Ayekart's comprehensive network fosters trust and long-term sustainability, nurturing India's agri-food future one efficient link at a time.

As Ayekart pushes forward with Aantriva and its tech-led model, the agri supply chain in India appears poised for a much-needed overhaul. Key highlights include the platform's AI-driven features for transparency, its vast stakeholder network, and the ambitious throughput targets, all underscoring a commitment to fixing deep-rooted inefficiencies through innovation and collaboration.