Offbeet Media Group has appointed Disney veteran Abhijeet Rathor as Chief Business Officer to spearhead its monetization and growth strategies across diverse content and IP businesses.

Offbeet Media Group Welcomes Seasoned Leader

Offbeet Media Group, a dynamic player in the media and entertainment landscape, has made a strategic hire by bringing on Abhijeet Rathor as its Chief Business Officer.

This appointment, effective immediately, underscores the company's push to strengthen its commercial operations amid a competitive digital market. Rathor, with over two decades of experience in media, entertainment, and brand monetization, steps into a role where he will oversee the group's overall business charter. His focus will be on crafting monetization strategies, forging commercial partnerships, boosting advertising sales, developing brand solutions, and ensuring long-term revenue growth.

Offbeet operates a diverse portfolio that includes content creation, digital platforms, sports properties, influencer marketing, and music ventures, all aimed at capturing the attention of modern audiences. This move signals Offbeet's intent to balance creative storytelling with robust financial performance.

Rathor's Impressive Track Record in Media

Abhijeet Rathor brings a wealth of expertise from his time at some of India's biggest media houses. He has held key leadership positions at The Times of India Group, Star India—now known as JioStar—and Walt Disney India, where he honed skills in managing complex revenue streams.

Beyond these corporate giants, Rathor has served as a business consultant for various content, media, and sports startups, helping them refine sales tactics and monetization models. His career stands out for operating at the crossroads of content, commerce, and partnerships, always emphasizing sustainable growth through sharp strategy and practical execution.

Known for his strong industry connections and results-oriented mindset, Rathor is well-positioned to navigate the challenges of scaling revenue in a fragmented media ecosystem. His background in large-scale operations gives him a nuanced grasp of what it takes to build enduring revenue engines.

“Offbeet is building some of the most exciting content and IP-led businesses in the country today, with a clear focus on authenticity, scale and long-term value. I am thrilled to join the group at this stage of its journey and look forward to working closely with the teams to create strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands.”

Inside Offbeet's Expanding Empire

At the heart of Offbeet Media Group lies a multifaceted portfolio designed to engage audiences across genres and platforms. Offbeet Studios leads with premium storytelling and original intellectual properties.

Then there's 101 India, a digital hub showcasing authentic, creator-driven narratives from every corner of the nation. Sports enthusiasts tune into the US Premier League, which reimagines cricket for younger fans with fresh energy. Zelador handles comprehensive influencer marketing, leveraging a vast network of celebrities and creators. Offbeet Music nurtures original music IPs and artist-centric projects.

Together, these ventures position Offbeet as a forward-thinking entity in content and IP development. Rathor's arrival is expected to amplify their commercial potential, especially as the group eyes expansion in a landscape where digital consumption is skyrocketing. Jaideep Singh, the founder, highlighted Rathor's blend of experience and execution as key to powering the company's revenue ambitions.

This appointment reinforces Offbeet's commitment to blending innovation in content with savvy business practices, setting the stage for sustained growth. Rathor's leadership promises to enhance partnerships and revenue streams, benefiting the entire portfolio from studios to sports. As the media sector evolves, Offbeet appears geared up to thrive.

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